Words Mean Something, Dammit

betaTestingAs longtime readers know, I’m basically a descriptivist when it comes to grammar.  But some things will not stand, and that includes the latest outrage on the English language perpetrated by Best Buy.  Your precious blue shirts are not beta testing anything, Best Buy.  Or if they are, then you’d better not be charging full price, since a beta test, by definition, comes prior to when something is ready for commercial release.  It probably sounds wonderfully geeky and techy to someone in marketing, but remember – you’re supposed to be a firm that knows something about technology, and this kind of thing fills your potential customers with doubts.

~ by smwilliams on March 7, 2014.